Our Canadian partner initiated this idea in 2016, shortly after Toronto’s authorities licensed the rideshare business. At that time, the only existing ride-sharing alternative in the market was Uber. Besides, neither Uber nor any other similar platform offered options to reduce and offset the carbon footprint. On top of that, while the niche that our partner chose was vacant, the sharing economy in Canada was [growing](https://www150.statcan.gc.ca/n1/daily-quotidien/170228/dq170228b-eng.htm) in popularity at an increasing rate. Together, all these factors provided fertile ground for the project’s success.