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Sony Smart TV App Development: A Guide for Businesses

January 17, 2024

Android TV

Mykola Breslavskyi


Mykola Breslavskyi


With the ever-increasing popularity of smart TVs, there is no better time for businesses to invest in Sony smart TV app development. Sony, renowned for producing high-quality televisions, has a large market share in the world of smart TVs. By developing a custom app for Sony smart TVs, your business can tap into this market and deliver content directly to the living rooms of your audience.

Understanding Sony Smart TV Platform

Sony Smart TVs run on Android TV, which is essentially a version of Google's Android operating system customized for TVs. This platform provides a user-friendly interface and is compatible with a huge variety of apps available on the Google Play Store. However, creating a custom app for Sony smart TVs requires understanding the distinct features and requirements of this platform.

Getting Started with Development

To start developing your Sony smart TV app, you must first register for a developer account with the Google Play Developer Console. This gives you access to the tools and resources needed to publish apps for Android TV. It is essential to comply with Sony's specific guidelines to ensure your app works seamlessly on their devices.

Designing for the Big Screen

App design for TVs is different than for mobile devices. Users typically sit several feet away from the screen, so your app's design must account for this. Large text, simple navigation, and an intuitive interface are key to providing a good user experience. Also, ensure your app works well with Sony's remote control, including support for voice search and other smart features.

Leveraging the Features of Sony Smart TVs
Sony smart TVs are equipped with various features that can enhance your app. These include high-resolution displays for stunning visuals, integration with Google Assistant for voice control, and the ability to connect with other devices through built-in Chromecast. Utilizing these features can make your app more attractive to the users.

Testing and QA

Quality assurance is crucial in the app development process. You should thoroughly test your app on multiple Sony smart TV models to ensure compatibility and smooth operation. This may involve testing for various screen sizes, resolutions, and hardware specifications.

Launching and Marketing Your App

Once you're confident in the performance of your app, it's time to launch it on the Google Play Store. However, the work doesn't stop there. You must market your app effectively to reach your target audience. Consider strategies such as partnering with content creators or offering promotions to increase visibility.

Maintaining and Updating Your App

Post-launch, it is important to maintain and update your app regularly. This means fixing any bugs, rolling out improvements, and updating content to keep users engaged. Collecting user feedback can guide further development and ensure your app continues to meet the needs of your audience.

Creating a "Hello World" App for Sony Smart TV

Creating a simple "Hello World" app is an excellent way to get started with Sony Smart TV app development. Here's how you can create one using Android Studio.


Before you begin, make sure you have the following tools:

  • Android Studio installed on your computer.
  • A Sony Smart TV or an emulator to test your app.

Step 1: Set Up Your Project

  • Launch Android Studio and start a new project.
  • Choose the "TV" template and select "Android TV Activity."
  • Name your project, for example, "HelloWorldSonyTV."

Step 2: Design the User Interface

Edit the activity_main.xml to include a TextView for your "Hello World" message.

    android:text="Hello World!"
    android:textSize="24sp" />

Step 3: Configure the Manifest

Make sure that the AndroidManifest.xml file indicates your app is designed for TV.

<uses-feature android:name=""
    android:required="true" />

    <activity android:name=".MainActivity">
            <action android:name="android.intent.action.MAIN" />
            <category android:name="android.intent.category.LEANBACK_LAUNCHER" />

Step 4: Run Your App

  • Connect to your Sony Smart TV or start your emulator.
  • Run the app from Android Studio and check that the "Hello World" message is displayed on the screen.


Sony smart TV app development can unlock new opportunities for businesses to expand their reach. By following the best practices for development and design, leveraging the unique features of Sony smart TVs, and maintaining ongoing engagement with your audience, your app can become a valuable addition to the Sony smart TV ecosystem.

Interested in developing an app for Sony Smart TVs? Perfsol specializes in software development and can transform your concept into a quality app. Contact us today to bring your vision to life!

Mykola Breslavskyi


Mykola Breslavskyi


I am passionate about technologies. Adore solving challenges of our customers: going under the tech problem and trying to deal with a reason rather than a symptom. I do believe that is why our clients choose Perfsol.


  • What platform do Sony smart TVs use for apps?

    Sony smart TVs use the Android TV platform, which is a version of the Android operating system tailored for smart TVs.

  • How do you develop an app for Sony smart TVs?

    Developing an app for Sony smart TVs involves registering for a developer account with the Google Play Developer Console, adhering to design guidelines for TV applications, and ensuring compatibility with Sony's hardware.

  • What features should be considered when developing for Sony smart TVs?

    Key features to consider are the TV's resolution, voice control functionalities, smart connectivity options like Chromecast, and compatibility with Sony's remote controls.

  • How can you ensure your Sony smart TV app is user-friendly?

    To ensure user-friendliness, design the app with large text, simple navigation, and an intuitive interface, and conduct thorough testing on various Sony smart TV models.

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